Tommy the totebag.jpg

Art Direction - Tommy The Totebag

Client: New York based company that makes creative tote bags to allow companies to advertise their brand. 

Brief: Create a series of GIF's to illustrate the "awesomeness" of tote bags and reimagining the totebag.

Working tagline: "Bring your bag to life"

SummaryThese series of GIF's were developed as a part of a marketing campaign to promote and develop the brand's visual identity. The main tote bag was personified as "Tommy the tote bag" and would represent the spirit of the company. 

I worked with a team of animators to develop my concepts into the visual representation of my initial copy. 

Animators: Xue Min Pan, Victoria Cho